Here is the ROVER 75 (Chinese call it ROEWE 750) commercial in Chinese TV. The sales has started nation-wide on January 31 year of 2007 and commercial is playing on national CCTV and other important media.

The national sales order for the first two week
rocket to 3211 even when the nation-wide sales network is not built up completely. Now the order volume is stable at the number of 300 for one day.

SAIC is third-biggest automobile manufacturer in China boasting 15 billion USD sales volume 1.5 million vehicles for 2006 and is one of the FORTUNE world’s 500 companies. SAIC benefited a lot from Chinese booming automobile business starting year of 2004. Now China has grown up and exceeded Japan to become the world’s second biggest car market after USA. After merging Korea’s SSANGYONG Motor and Rover, SAIC is gearing up to China’s lucrative up-level full-size car market segment.

One of the key elements for SAIC’s looking-good start of ROVER 75 sale in China is Rover’s good reputation in China. Car from Great Britain is usually regarded by Chinese as luxury for a few like Rolls Royce. Rover represents a culture of noble and royal soul. And this is also the selling point addressed and emphasized by SAIC all through its commerical and promotion.

Will Rover 75 succeed in the long term? This depends on the quality and reliability of new ROVER 75.

The Chinese subtitle translated into English as following:
There are only two ways in the world: one is the past behind, another is the future ahead; there are only two cars on the road: one is to pass down the generation for a long time, one is to inherit the glory and open up a future.
Innovation inherits and creates a glorious future.

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